Media growth also helps reduce the cost of demographic specific marketing. Most large metropolitan areas have cultural newspapers, cable systems have channels that target well-defined cultures and cultural centers with events to be sponsored. Univision and MBC reach Hispanic and Arabic ethnic cultures while the OWN and Speed have explicit gender-targeted demographics . Local marketers can advertise on these channels by purchasing time through local cable companies that often allow advertising to be placed by ZIP codes. This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact , a Rochester Hills, Mich., based business and talent development website filled with complimentary information. Max Impact , used with permission. Additional Cultural Resources Culture Bridges are a look at the contents of the character within each of us.
Pour la version originale de l’article, voir http://www.examiner.com/article/this-marketing-campaign-was-dead-as-soon-as-it-started
Internet Marketing Association Announces Stellar Line-up of Keynote Speakers and Breakout Session Presenters for Upcoming IMPACT13 Conference
Markets closed Internet Marketing Association Announces Stellar Line-up of Keynote Speakers and Breakout Session Presenters for Upcoming IMPACT13 Conference Press Release: Internet Marketing Association 10 hours ago Print SAN CLEMENTE, Calif., Sept. 5, 2013 /PRNewswire/ –The Internet Marketing Association has announced three new industry leading keynote speakers for its upcoming IMPACT13 conference , as well as the line-up of presenters for the events 12 in-depth breakout sessions. The conference is set for Sept. 25-27, 2013, at the Aria Convention Center in Las Vegas. In addition to topflight keynote addresses and the IMPACT13 Awards reception, the event will feature several opportunities for attendees to gain up-to-the-minute, implementable intelligence on the most important strategic issues in Internet marketing, presented in an interactive environment by key thought leaders in the industry. (Photo: http://photos.prnewswire.com/prnh/20130826/NY69432 ) “IMPACT13 will dish up an incredible set of visionary leaders from across the Internet marketing space,” said IMA Chairman Sinan Kanatsiz. “Attendees will come away with an unmatched experience encompassing insights into the most current and influential trends in this dynamic industry.” Special keynote speakers on the agenda are Brad Rencher, SVP and General Manager of Digital Marketing for Adobe, speaking on “The Last Millisecond of Internet Marketing”; Rod Smith, site web Vice President of IBM, on “Super-Big Data and Predictive Analytics: Emerging Technologies Forecast”; and Steve Wood, Founder of Eloqua and author of Digital Body Language. Joined by special guests Tony Hsieh, CEO of Zappos, who will host a personal tour of the company’s state-of-the-art headquarters in downtown Las Vegas as well as Doug Carlson, Founder of Fiji Water and CEO of IZON, who will share “The Story of Fiji Water and Innovation.” In addition, Nevada Governor Brian Sandoval will address the importance of digital marketing, communications and opportunities throughout the state of Nevada. And U.S. Congressman Ken Calvert will cover “Economic Opportunities and Internet Marketing in Nevada.” Twelve breakout sessions will delve into timely and actionable information in four categories with the following impressive line-up of presenters : Social Christoph Trappe, Vice President of Communications & Innovation, United Way Jeff Davis, President & CEO, Orabrush Justin Ramers, Director of Digital & Social Media, Active Network Adrienne Garland, DirecTV Michael Schneider, CEO, Mobile Roadie Chris Surowiec, Head of Business & Application Development for Global Partners, Nokia Damon Ragusa, President, Idio
Pour la version originale de l’article, voir http://finance.yahoo.com/news/internet-marketing-association-announces-stellar-171800713.html